Did Google make £3.768bn from users who had no idea they were being advertised to?
Here’s a study of 2,000 people where we try to find the answer to that question & more.
You may remember two studies which found that 40% of people did not understand that Google ads were ads in 2013, and that 36% still don’t understand this in 2014.
These were researcher-led user tests, of around 100 people each, led by Bunnyfoot.
During the tests, at the end of a scenario based around a Google search, users were asked the question “Recall any ads?”.
Google made $10.469bn in revenue from ads on its own sites alone in the first three months of 2014.